Blackpool Pleasure Beach opens new coffee shop dedicated to founder

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The Great-Grand-daughter of founder WG Bean, Amanda Thompson OBE, personally oversaw the design of the new coffee shop

The new WG Bean's coffee shop faces out onto Balmoral Road, close to Blackpool’s famous Promenade, and has seating for over 80 customers across two floors.
The new WG Bean’s coffee shop faces out onto Balmoral Road, close to Blackpool’s famous Promenade, and has seating for over 80 customers across two floors. (Image: Blackpool Pleasure Beach)

To celebrate its 125th anniversary year, Blackpool Pleasure Beach has opened a new coffee shop that has links to the very beginnings of the world-famous amusement park.

WG Bean’s is named after Blackpool Pleasure Beach’s founder, WG Bean, and is located at the front of the iconic Casino Building, close to the park’s main entrance.

The coffee shop is open now and will be serving freshly ground coffee and snacks every day throughout the 2021 season.

The building faces out onto Balmoral Road, close to Blackpool’s famous Promenade, and has seating for over 80 customers across two floors.

As well as freshly brewed coffees, teas and refreshing drinks, WG Bean’s will also serve delicious sandwiches and sweet treats.

WG Bean founded Blackpool Pleasure Beach in 1896 and is the Great-Grandfather of current Managing Director, Amanda Thompson OBE.

Amanda personally oversaw the design of the new coffee shop and has been instrumental in developing the venue’s unique style.

Amanda said: “At Blackpool Pleasure Beach we are always looking to the future but at the same time we celebrate our heritage.

“This new venue gives us the opportunity to create a beautiful space which also pays tribute to the fabulous history of the park and the vision of my great-grandfather William George Bean.”

Atkinsons Archetype Espresso blend served at WG Bean's coffee shop in Blackpool Pleasure BeachAtkinsons Archetype Espresso blend served at WG Bean’s coffee shop in Blackpool Pleasure Beach (Image: Blackpool Pleasure Beach)

WG Bean’s brews Atkinsons Archetype Espresso blend, which aims to be all about big body, dark chocolate and caramel flavours, with a medium to low acidity.

Atkinsons was founded as another family business in Lancaster in 1837 and work with cafes, bars and restaurants across the North West and the UK.

WG Bean’s is currently open for takeaway only and is COVID safe in line with Government guidelines.

The new establishment also meets all of VisitBritain’s Good To Go certifications.

If the Government roadmap out of lockdown continues as scheduled, WG Bean’s will welcome guests to sit in and enjoy refreshments from Monday 17th May.

Once WG Beans can accommodate customers, it’s the ideal place to relax or work, with views across Blackpool Promenade and out to sea.

To launch the new venue, all customers purchasing a hot drink will receive 50% off any cake or breakfast roll. This offer is valid until 30 June 2021.

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