A pair of enormous hands, along with the words ‘back together safely’, were etched into the sand near Blackpool’s North Pier this morning.
The artwork, called ‘Love Letter in the Sand’, was created by beach-goers with the help of artists from sand art company Sand In Your Eye, commissioned by Carex.
Craig Gridley said: “There was a team of four people from Sand In Your Eye who arrived on site just after 5am to start setting up. The template of the hands was finished by 9:30am when we invited passers-by to come and join in. There was some fantastic local engagement from people of all ages.
Members of the public contribute personalised messages to their loved-ones on a 40-metre sand drawing by artists ‘Sand in Your Eye’, which has been created by hygiene brand Carex to encourage people to get back together safely, Blackpool. Picture by Anthony Devlin/PA Wire
“There was a great response from passers-by especially the children we saw on the beach who were all keen to get involved. We’re absolutely thrilled with the end result and the images really speak for themselves.”
Carex marketing director Megan Harrison said: “With many people opting to stay closer to home for their summer holidays, we wanted to champion the great British stay-cation as well as an iconic location, which is why we chose Blackpool for our sand art experience.
“Everyone has missed something over the last 18 months, so we want to encourage friends and families to get back together safely, by carrying a pocket sanitiser on the go, no matter where you are.”