Every room has been decorated by a different artist
(Image: sean conboy / photogenics)
A new hotel where every room has been designed by a different artist has opened on Blackpool’s seafront.
Art B&B has taken shape in a renovated Victorian hotel, with room themes including the moon, showgirls, and 1930s-era cinemas.
It promises a contemporary twist on a traditional seaside holiday, commissioning artists to turn each suite or room into its own work of art.
Alongside your own bespoke art installation, guests will be welcomed by rainfall showers, superfast broadband, and a brew from a 1973 coffee machine in the ART Café and Cocktail Bar.
The hotel was preparing to open in early 2020 but was forced to close due to the pandemic.
A summer of staycations seems increasingly likely with the Government’s roadmap not allowing international tourism until May 17 at the earliest.
Art B&B is located near the North Pier in the popular north west seaside town, offering sea views and a central location for exploring Blackpool and the wider Fylde Coast.
The hotel is a Community Interest Company, meaning it aims to reinvest profits into the local community to bring art and creativity to its neighborhoods.
It will be offering a June staycation package for the two Ocean Suites – guests who book to stay for three nights will get the fourth night free.
Each suite includes a king-size bed, deluxe en suite bathroom and separate lounges with a cocktail bar and drop-down movie screen.
The ‘Now You See it, Now You Don’t’ suite was created by artist and writer Professor Tim Etchells, who has installed a gallery-quality neon sculpture.
The ‘Willy Little’ suite by artist Mel Brimfield celebrates the career of fictional entertainer Willy Little and his performances at ‘The Ocean Hotel’ – the original name of ART B&B.
The suite is adorned with performance posters, showbiz signage and whole walls of text that evoke the spirit of theatrical seaside entertainers (real and imagined).
Other rooms in the hotel include the Welcome Inn, which is deliberately designed by Christopher Samuels to be awkward but fun to stay in to highlight the struggles disabled people face every day.
Guests can also stay in the 1930s-inspired Lumiere Cinema Room, or Jez Dolan’s ‘The Queer Room’ which has been decorated with artwork focusing on queerness, sexuality and identity.
The Progress Room by the artist Mark Titchner has been inspired by the 1935 neon designs for Blackpool Illuminations.
You can book a room at artbb.org.